Event Information

Dirt to Glass™ takes place in Traverse City, Michigan, connecting growers and producers from around the state and beyond, providing the most advanced practical information to support the Michigan grape and wine industry in understanding the critical relationship between better farming and world class wine. Each year, working with Michigan State University AgBioResearch and MSU Extension, Dirt to Glass™identifies relevant topics in that cycle and invites highly recognized scientists and speakers from around the world to present to the Michigan grape and wine industry. 

Day 1 of the conference provides a comprehensive exploration of some of the most important aspects of wine production and the future of our industry through a rich program of expert speakers and a guided tasting experience. Following the day of seminars is a curated walk-around tasting in which participants can objectively evaluate and discuss Michigan wines alongside other similar wines of quality from around the world. Participants can then enjoy food, music and conversation at the Party on the Piazza, hosted just across the parking lot under the pavillion.

Day 1 registration includes:
  • full day of presentations by featured speakers
  • instructive, educational guided tasting of 4-5 wines
  • moderated grower panel
  • sandwich lunch from Folgarelli's Market
  • ticket to the evening walk-around tasting featuring approximately 100 wines
  • entrance to the Party on the Piazza, with food and continued conversation
  • access to Day 2 registration (Day 2 is an additional fee)

Day 2 is spent in the field with shuttle transport departing in the morning and is a full day of learning, conversation and networking. Participants will visit several pre-selected sites to explore the concepts presented on Day 1 with our visiting experts. Lunch is also included with paid registration.  Seating is extremely limited on Day 2, on a first come first serve basis, and only available to Day 1 participants for additional fee.

The full Dirt to Glass™ event agenda will be shared at a later date when all details are confirmed.

 

2025 Registration Fees
Early Bird conference fee: $150 per person per day ($300 per person for both days). Early bird ends March 15th. 
Regular price conference fee: $180.00 per person, per day ($360 per person for both days) 

Registration for Day 2 has limited seating and is only available to those that have registered for Day 1.
Group registration is not available. Please register each participant separately, no exceptions. For assistance with multiple registrations using one payment method, please email dragov@msu.edu
Registration closes at midnight on Sunday, August 10, 2025

 

Map of 2025 Event Venue 

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