From hunting and fishing to winery and lighthouse tours, and with more freshwater coastline than any other state, MSU Extension’s focus on year-round tourism brings together educators and researchers with municipalities, communities and businesses.

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Tourism Programs

First Impressions Tourism Assessment

Rural Tourism Assessment

MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.

  • Increase awareness of assets and opportunities.
  • Increase knowledge of best practices, trends and changes.
  • Develop new leadership roles, opportunities and action items.
  • Foster new collaborations and plans among stakeholders to advance community driven tourism.

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Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status. Issued in furtherance of MSU Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Quentin Tyler, Director, MSU Extension, East Lansing, MI 48824. This information is for educational purposes only. Reference to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned.

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