Effects of Agricultural Marketing
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Segment: 11. Agriculture Business & Marketing, Standard: Explain the influence of AFNR on society. (Career Cluster I.B.4)
Description
Understand the basics of buzz words on labels (gluten, hormones, GMOs etc.) and how their use on products affect the purchases of consumers, in a helpful or misleading way. They should be able to understand this information and apply it when purchasing food at the store. Taking it a step further, you could go into label regulations and requirements and how that impacts the marketing industry.
Resources
- Adrian Schunk’s state and national winning speech on fear based marketing
- Food labeling fact sheets
- Food Labels Activity: Send students on a scavenger hunt in their cupboards or grocery store to find food labels (gluten, hormones, GMOs etc.) and do a project on them how effective and/or accurate these are and how they impact consumers perceptions and purchases.
- Food Labeling Info USDA
- Food@MSU Survey (and website)
Teaching Methods
Brainstorming, Lecture Discussion, Paired or Small Group Discussion, Case Study, Resource People, Supervised Study, Debate
